Local Rank

Available on every plan as a credit-based tool. There is no separate "Position Tracker" subscription anymore — that earlier subscription tier was replaced by credit-based access.

How to Access

1. In the sidebar, click Tools to expand the menu
2. Click Airbnb
3. On the Airbnb tools hub page, select Local Rank

What Local Rank Actually Measures

This is the most important thing to understand: Local Rank is not Airbnb search-result rank. Airbnb doesn't expose its real ranking algorithm to anyone, so any tool that claims to show "your Airbnb search position" is making it up.

Instead, Local Rank answers a question that's both honest and more useful:

"Out of the comparable listings a guest searching my area would actually shortlist, where do I sit on quality signals — and is that improving?"

The pipeline:

1. Find comparables nearby — within 5–10 km, similar bedrooms (±1), and reasonable price band (±50%)
2. Filter for quality — review-quality gate removes listings with too few reviews to be statistically meaningful
3. Rank by trust score — rating × log(reviewCount + 1) puts highly-rated, well-reviewed listings at the top
4. Report your position in that ranked list

Trust score is used because guests in practice care about both rating and volume — a 5.0 with 3 reviews is a different signal from a 4.92 with 240 reviews.

Step-by-Step: Run a Local Rank Scan

1. Pick a Listing

Choose one of your connected Airbnb listings, or paste any Airbnb URL via Use Airbnb URL.

2. Run the Scan

Click Track Position. The scan discovers comparables (via our Gooyer URL-input discovery pipeline, with a Kaix coordinate-search fallback if the comparables carousel is empty), filters them for quality, and ranks. A typical scan takes ~45–60 seconds.

3. Read the Result

You'll see:

• Your rank — e.g. "#3 of 28 nearby comparable listings"
• Stat tiles — your trust score, the median of the comparable set, the gap to #1
• Top Comparables table — the actual listings ranked above you (and a few below), with name, rating, review count, distance, and a link to the Airbnb page
• Listing Changes Detected card — if any of your listing's key fields (title, photo count, price) changed since the last scan, it's surfaced here

Similar-Listings Mode

If you paste an Airbnb URL of a specific listing — including one you don't own — Local Rank can run in "similar-listings" mode: instead of searching the area generically, it uses Airbnb's own similar-listings carousel as the comparable set. The radius gate is bypassed in this mode, which is useful for unusual locations where standard radius search returns too few comparables.

Credits

Flat 2 credits per scan, regardless of how many comparables get analyzed. Reanalysis pricing is the same — the cost is dominated by the comparable-search pipeline, not the listing under analysis.

History, Notes, and Compare

Every scan is saved to the history table on the landing page. Each row has:

• Listing name (custom name if set)
• Date and rank at the time of the scan
• Editable scan note (e.g. "lowered price", "new photos") — useful for explaining swings in the trend chart later
• Rescan to run a fresh scan on the same listing

Open any listing's drilldown to see:

• A trend chart of your rank over time
• Stats cards — best rank, worst rank, current rank, comparable count
• Top Comparables table that updates with every scan
• Listing Changes Detected card surfacing field-level diffs between scans

A date-range filter is capped by plan: Free 90 days, Weekend 180 days, Pro 1 year.

Filter Funnel Breakdown

When a scan completes, the result includes a filter funnel — how many listings were found, then how many were removed by each gate (radius, bedrooms, price, review-quality). This is helpful when you're in a sparse market and want to know why the comparable count is small.

How to Use Local Rank

1. Run monthly to establish a baseline trend. Comparable markets move slowly — weekly scans add noise without signal.
2. Stack it with Listing Audit and Image Analyzer. Local Rank tells you where you sit; the other two tools tell you what to fix to climb.
3. Watch the Top Comparables table. The listings ranking above you are your direct competition. Look at their photos, their amenities, their review patterns. They're not winning by accident.
4. Use scan notes to record changes. When you raise your price or add a hot tub, leave a note. The trend chart becomes a record of what worked.

Tip: Don't chase the #1 slot if your trust score is rising. Climbing from #15 → #8 is real progress even if there's still a quality gap to the top. Rank position is meaningful only relative to your own history and to the gap-to-leader.

Common Questions

• "Not enough comparables found" — Sparse area, or the bedroom/price filters excluded most nearby listings. Try running with similar-listings mode (paste the Airbnb URL directly) instead.
• My rank jumped 10 positions overnight. — Usually a small change in your trust score moves you a lot when the comparable set is tight. Open the Compare panel between scans to see what shifted.
• Why do I see the same comparable in different positions across scans? — Their trust score moved (they earned reviews) or yours did. Both are normal.
• Can I rank against a listing I don't own? — Yes. Paste the Airbnb URL of any listing into the Use Airbnb URL toggle.
• What happened to the "Position Tracker subscription"? — Replaced with credit-based access. Available on every plan now.