What Gets Synced
With Meta connected, Hostmatic tracks:
- Post engagement — Likes, comments, shares, and saves
- Reach and impressions — How many people see your content
- Profile visits — Traffic to your Facebook Page or Instagram profile
- Website clicks — Clicks from social profiles to your website
- Follower growth — Audience size changes over time
How to Connect
- Go to Integrations in the sidebar
- Click Connect next to Meta (Facebook/Instagram)
- Sign in with your Facebook account
- Select the Facebook Page and/or Instagram Business account you want to track
- Authorize Hostmatic to access your account data
The connection uses Meta's OAuth flow. Hostmatic gets read-only access to your page analytics — it cannot post on your behalf or modify your accounts.
Requirements
- A Facebook Page (not a personal profile) for your property or business
- An Instagram Business or Creator account (personal Instagram accounts don't provide analytics)
- Admin access to the Facebook Page
- The Instagram account must be linked to the Facebook Page
Converting to a Business Account
If your Instagram is a personal account:
- Go to Instagram Settings → Account
- Choose "Switch to Professional Account"
- Select "Business" and connect to your Facebook Page
Using Social Data
Once connected, visit Insights → Social Performance to see:
- Which posts generate the most engagement
- Your best-performing content types
- Audience growth trends
- Website click-through from social
Combine this with the Social Post Creator to create data-informed content that drives engagement and bookings. The Social Post Creator also supports direct publishing to Facebook and Instagram through our Zernio integration — generate a post and publish it without leaving Hostmatic.
Plan Notes
- Meta analytics (this page's data) requires Pro Host.
- Social publishing to Facebook and Instagram through the Social Post Creator requires Weekend Host or higher (separate from analytics).
Troubleshooting
Connection failed
- Ensure you're signing in with an account that has admin access to the Page
- Check that your Instagram account is linked to the Facebook Page
- Try disconnecting and reconnecting
Missing Instagram data
- Verify your Instagram is a Business or Creator account (not personal)
- Ensure it's linked to the Facebook Page you selected
Token expired
- Meta tokens can expire. If data stops syncing, go to Integrations and reconnect your account.