What It Enables
- Direct booking attribution — See which bookings come through your website vs. OTAs
- Website visitor tracking — Combined with GA4, track the full visitor journey
- Conversion funnel — Measure the path from website visit to booking
- Marketing ROI — Understand which channels drive direct bookings
Step-by-Step: Connect Your Website
- Click Integrations in the sidebar
- Find the Direct Booking Website card (blue globe icon)
- Click the Connect button (or Manage if already connected)
- A dialog opens titled "Direct Booking Website" with the description: "Configure your direct booking website URL. This can be your PMS-hosted booking site (e.g., Guesty) or your own custom booking website."
- Enter your website URL in the Website URL field (placeholder: "https://yourbookingsite.com")
- Click Save Website
If you're updating an existing connection:
- Your current website URL is shown at the top
- The field label changes to Update Website URL
- The button reads Update Website
- An info box explains: "If you switch booking platforms, updating this URL will retrigger tracking setup while preserving all historical data."
- A Disconnect Website button appears at the bottom (with the note: "Historical data will be preserved")
Combining with Google Analytics
For the best direct booking analytics, connect both:
- This integration tells Hostmatic which domain is your direct booking site
- Google Analytics provides visitor behavior data from that website
- Together they enable full-funnel attribution from first click to confirmed booking
Blog URL Pattern
If your website has a blog, you can also configure a blog URL pattern separately. Find the Blog connector on the Integrations page. Enter your blog path pattern (e.g., /blog/ or /articles/). This enables the Blog Performance card on your Dashboard.
Website Scanning
During onboarding, Hostmatic scans your website to detect GA4 installation, your booking system (Guesty, Lodgify, Hostaway, etc.), booking widgets, and forms. If you skipped the scan, you can still set up your direct booking site here — the key data connections will work the same way.