Social Accounts

What Social Publishing Does

Hostmatic powers social publishing in the Social Post Creator:

• Multi-platform publishing — Publish to Instagram, Facebook, X, Pinterest, and LinkedIn in one click
• Account management — Connect and switch between multiple accounts per platform
• Cross-posting — One post → multiple networks with platform-specific formatting
• Publish limits — Plan-based monthly publish allowances (overage posts use credits)

How to Connect

1. Go to Integrations in the sidebar
2. Click Connect next to Social Accounts
3. Sign in with your social media accounts (Instagram, Facebook, X, Pinterest, LinkedIn)
4. Authorize Hostmatic to post on your behalf

Hostmatic gets permission to create posts only — it cannot delete posts, modify your account settings, or access non-public data.

Using Social Publishing

Once connected, visit Tools → Social Post Creator to:

1. Paste a property URL or write a description
2. Choose platforms and tone
3. Click Generate to create AI-written posts with platform-specific hashtags and character counts
4. Preview each platform's version
5. Click Publish to post simultaneously to all selected networks

Published posts count toward your monthly publish limit. Once you exceed your plan's limit, additional posts use credits (1 credit per post).

Plan Notes

• Social Accounts connection (this page) is required for publishing features in the Social Post Creator
• Social Post generation is available on all plans (Free: 12/mo, Weekend: 60/mo, Pro: 240/mo)
• Social publishing requires Weekend Host or higher (Weekend: 30/mo, Pro: 120/mo)
• Connected accounts by plan: Free 0, Weekend 2, Pro 5
• Additional publishing beyond your limit costs 1 credit per post

Ad Performance (Separate)

Hostmatic tracks organic social performance via Google Analytics. If you want to track paid social ads (Meta, Google Ads, TikTok, LinkedIn Ads, Pinterest Ads), use the separate "Ad Accounts" connector on the Integrations page.

Troubleshooting

Connection failed

• Ensure you're signing in with an account that has admin/publisher permissions
• Some accounts require two-factor authentication approval
• Try disconnecting and reconnecting

Publish failed

• Verify your caption doesn't violate platform community guidelines
• Check character limits (vary by platform)
• Ensure the account still has active publishing permissions

Missing platforms

• Not all platforms are available in all regions. Check your country's social media terms.
• Some account types (Creator vs Business) have different publishing restrictions.