Social Performance

Requires a paid plan. A lock icon appears next to this item in the sidebar if an upgrade is needed.

How to Access

1. In the sidebar, click Insights to expand the menu
2. Under Advanced Analytics, click Social Performance

Before You Start: Connect Meta

This page requires your Meta Business account to be connected. If you haven't done this yet:

1. Click Integrations in the sidebar
2. Find Meta (Facebook/Instagram) in the list
3. Click the Connect button
4. Sign in with your Facebook account and authorize Hostmatic
5. Select the Facebook Page and/or Instagram Business account you want to track
6. Return to Insights → Social Performance once connected

What You'll See on the Page

• Engagement metrics — Likes, comments, shares, and saves on your posts
• Reach — How many unique accounts see your content
• Impressions — Total views including repeat views
• Profile visits — Traffic to your social profiles
• Website clicks — Clicks from social profiles to your website
• Follower trends — Growth or decline in your audience over time
• Top-performing content — Your posts ranked by engagement
• Date range selector — Filter by Last 7, 14, 30, or 90 days using the dropdown in the top-right

How to Use This Data

Find What Works

Look at the top-performing content section. Which post types (photos, videos, carousels) and topics generate the most engagement? Create more of what works.

Create Data-Informed Content

1. Note your best-performing content types from this page
2. Go to Tools → Social Post Creator in the sidebar
3. Generate new posts based on what your audience responds to — the Social Post Creator now supports Instagram, Facebook, X, Pinterest, and LinkedIn, with direct publishing available on Weekend Host and above.

Measure Social-to-Booking ROI

Combine social performance data with link tracking to measure the full journey:

1. Go to Link Shortener in the sidebar
2. Click Create New Link and enter your listing or booking URL
3. In the Campaign field, enter a name like "instagram-bio" or "facebook-post"
4. Click Shorten URL
5. Use the shortened link in your social bio or posts
6. Check Insights → Core Analytics → Link Performance to see clicks and conversions from your social links

Requirements

• Meta integration must be connected (see steps above)
• You need admin access to the Facebook Page
• Instagram must be a Business or Creator account (not a personal account)
• Instagram must be linked to the Facebook Page