How to Access
- In the sidebar, click Insights to expand the menu
- Under Core Analytics, click Funnel Analysis
What You'll See on the Page
- Funnel visualization — A stepped chart showing volume at each of the four stages below, with the funnel narrowing at each step
- Drop-off rates — The percentage of people who didn't proceed to the next stage, displayed between each step
- Conversion rates — The percentage who made it from one stage to the next
- Date range selector — Use the dropdown in the top-right to filter by Last 7, 14, 30, or 90 days
- Period comparison toggle — Click the comparison switch next to the date range to overlay the previous period's funnel alongside the current one
The Four Funnel Stages
- Visitors — People who land on your website
- Sessions — Active browsing sessions (a visitor may have multiple sessions)
- Conversions — Visitors who complete a conversion event (inquiry, booking start)
- Bookings — Confirmed reservations
A healthy funnel narrows gradually. A sudden drop at any stage indicates a friction point worth investigating.
Common Drop-Off Points
| Where | Possible Cause |
|---|---|
| Visitors → Sessions | Slow page load, unclear value proposition, poor mobile experience |
| Sessions → Conversions | Pricing not visible, complicated booking process, trust signals missing |
| Conversions → Bookings | Payment friction, calendar issues, competitor comparison |
How to Use This Data
- Find your biggest drop-off — Look for the stage with the steepest decline
- Investigate the cause — Check the relevant page or step in your booking flow
- Make changes — Optimize that stage (faster load time, clearer CTA, simpler forms)
- Compare periods — Turn on comparison to check if your changes improved the funnel
Data Sources
Funnel data combines:
- Google Analytics — Visitors, sessions, and conversion events
- Guesty / Airbnb Calendars — Confirmed booking data
Both sources must be connected for the full four-stage funnel. Without booking data, the funnel shows visitors through conversions only. Connect your data sources from the Integrations page in the sidebar.