Each page focuses on one slice of that question. This guide is a map — start here, then click into the page that matches what you're trying to learn this week.
How to Access
- In the sidebar, click Reports to expand the menu
- Pick the page that matches your question (see the table below)
The Reports menu is a flat list of six pages — there's no nested "Core Analytics" / "Advanced Analytics" grouping:
- Overview — the high-level summary view
- AI Insights — auto-generated observations (Weekend Host+)
- Bookings — Direct vs OTA, per-platform, and Airbnb-specific analytics (paid plan)
- Marketing — channel correlation, campaigns, links, and organic social (all plans, with gated sections)
- Funnel Analysis — visitor-to-booking conversion funnel
- Seasonal Patterns — demand patterns by month/season (paid plan; hidden entirely for demo accounts)
What Each Page Answers
| If you want to know... | Open... | Plan |
|---|---|---|
| The top-line summary across all my data | Overview | All |
| Where my bookings are coming from across all channels (attribution) | Marketing | All (attribution section requires bookingAttribution) |
| Which UTM campaigns are converting | Marketing | Campaigns section requires Weekend Host+ |
| How my shortened links are performing | Marketing | All |
| How my organic social traffic is doing (from GA4) | Marketing | Social section requires Weekend Host+ |
| The full guest journey — view → click → book | Funnel Analysis | All |
| Direct bookings vs OTA bookings, side by side | Bookings | Paid |
| Booking.com vs Expedia vs Vrbo vs Airbnb performance | Bookings | Paid |
| How my Airbnb listings are performing (revenue, occupancy, per-listing) | Bookings | Paid |
| Auto-generated insights (Hostmatic surfaces what changed and why) | AI Insights | Weekend+ |
| Seasonal demand patterns and how I should price | Seasonal Patterns | Weekend+ |
Where to Start
First-time host using Hostmatic for the first week or two:
- Overview — Get the big picture across all connected data.
- Marketing — See which channels are sending traffic and, if Guesty is connected, how honest your attribution actually is.
- Funnel Analysis — See whether your bottleneck is traffic, click-through, or conversion.
Existing host running paid acquisition or content:
- Marketing — Verify that your campaigns and social traffic are showing up in booking data, not just click data.
- AI Insights — Let Hostmatic flag anything unusual (a sudden traffic drop, a channel quietly outperforming, a seasonal shift).
Property manager with multiple listings:
- Bookings — How much of your business is direct vs commission-bearing, and how each OTA and each Airbnb listing is performing.
- Seasonal Patterns — Price and minimum-stay decisions for the next quarter.
Date Ranges and Plan Caps
Every Reports page has a date-range filter in the top-right (7 / 14 / 30 / 90 / 180 / 365 days, capped by plan), with one exception: the Seasonal Patterns page uses a month-based selector (Last 6 / 12 / 24 months) instead.
| Plan | Max history |
|---|---|
| Free | 90 days |
| Weekend Host | 180 days |
| Pro Host | 365 days |
Period-over-period comparison (current vs prior period side-by-side) requires Pro Host.
Prerequisites for Reliable Data
Reports are only as good as the data flowing in. For full coverage:
- GA4 connected (Integrations) — required for Marketing (channel correlation, campaigns, organic social) and Funnel Analysis
- Guesty or Airbnb iCal connected — required for Bookings and any booking-attributed data
- Social Accounts connected (Weekend+ for social sections on Marketing) — publishing side of social; the organic social traffic shown on Marketing comes from GA4, not from your connected social accounts directly
- At least one Hostmatic short link with a campaign name — required for the Campaigns and Top Links sections on Marketing to be meaningful
Hostmatic still works without these — pages will simply show partial data and an inline note telling you what's missing.
Common Questions
- My Marketing page's attribution section is empty. — Guesty isn't connected, or
bookingAttributionisn't on your plan. Check Integrations. - Why doesn't [page] show data older than X days? — Plan-capped. Free is 90, Weekend 180, Pro 365. Upgrade to extend.
- Where did Attribution / Campaigns / Link Performance / Social Performance go? — Merged into the Marketing report. Where did OTA Performance / Direct vs OTA / Airbnb Bookings go? — Merged into the Bookings report. Both merges happened as part of the Reports IA consolidation (July 2026); the new pages cover the same ground in one place.
- Where did Guest Journeys go? — That page was retired in May 2026. Marketing now covers attribution, and Funnel Analysis covers the journey step-by-step.