Requires a paid plan. A lock icon appears next to this item in the sidebar if an upgrade is needed.
How to Access
- In the sidebar, click Insights to expand the menu
- Under Advanced Analytics, click Guest Journeys
What You'll See on the Page
- Common paths — The most frequent sequences of pages visitors follow, shown as a flow diagram
- Entry points — Where visitors first arrive (which pages they land on)
- Conversion paths — The specific routes that lead to bookings, highlighted so you can spot your highest-converting flows
- Drop-off points — Where visitors leave without converting
- Multi-session journeys — Paths that span multiple visits over days (e.g., a visitor browses on Monday and books on Wednesday)
- Date range selector — Filter by Last 7, 14, 30, or 90 days using the dropdown in the top-right
Example Journey
A typical guest journey might look like:
- Clicks a link on Instagram → lands on listing page
- Returns the next day via Google search → browses gallery
- Visits pricing page → starts booking
- Completes reservation
How to Use This Data
- Find your high-value pages — Look at which pages appear most often in conversion paths. These are your highest-impact pages — make sure they load fast, look great, and have clear calls to action.
- Spot friction points — If many visitors leave after a specific page (like the pricing page), investigate that page for issues.
- Count touchpoints — Check how many interactions it takes before someone books. If the average is 3-4 visits, plan your marketing for nurturing, not just one-shot conversion.
- Strengthen retargeting — If multi-session journeys are common, consider retargeting ads for visitors who didn't convert on their first visit.
Tip: Create tracking links for each marketing channel (go to Link Shortener in the sidebar) so you can see exactly which entry points lead to the highest-converting journeys.
Data Requirements
Guest journey data requires Google Analytics to be connected. The more tracking events configured (page views, button clicks, booking starts), the more detailed the journey maps become. Connect GA4 from the Integrations page in the sidebar.