How to Access
Option A: In the sidebar, click Insights → under Core Analytics, click Link Performance
Option B: From the Link Shortener page, click the View Insights button in the top-right corner
What You'll See on the Page
Summary Cards
Five cards at the top provide an at-a-glance overview:
| Card | What It Shows |
|---|---|
| Total Links | Number of active shortened links |
| Total Clicks | Combined click count across all links |
| Link Clicks | Clicks from direct link usage |
| QR Scans | Clicks from QR code scans |
| Unique Visitors | Deduplicated visitor count, with new and returning breakdown shown below |
The Unique Visitors card shows two sub-metrics:
- A person-plus icon with the count of new visitors
- A person-check icon with the count of returning visitors
Per-Link Table
Below the summary cards, each link appears in a row showing:
- Short URL and destination — The link and where it points
- Total clicks — All clicks on this link
- Unique visitors — Deduplicated count with returning visitor count shown as a subtitle
- QR vs. direct split — How many came from QR codes vs. direct clicks
- Campaign — The campaign tag if one was assigned
Click on any link row to expand its detailed analytics.
Date Range Selector
Use the date range dropdown in the top-right to filter by Last 7, 14, 30, or 90 days. All summary cards and per-link metrics update to reflect the selected period.
Unique vs. Total Visitors
Hostmatic distinguishes between total clicks and unique visitors:
- Total clicks — Every single click, including repeat visitors
- Unique visitors — Each distinct visitor counted once
- New visitors — First-time clickers
- Returning visitors — People who have clicked your links before
Tip: A high ratio of returning to total clicks suggests strong engagement — people are coming back to your listing repeatedly.
Additional Data
Geographic Data
See where your link clicks come from by country and city. This helps you understand which markets engage with your marketing.
Device and Browser Breakdown
- Device type — Mobile, desktop, tablet
- Browser — Chrome, Safari, Firefox, Edge, etc.
Referrer Tracking
Which platforms or websites drive clicks: social media, email clients, messaging apps, or direct traffic.
How Fingerprinting Works
Hostmatic identifies unique visitors without cookies using server-side fingerprinting. A SHA-256 hash is generated from the visitor's IP address, user agent, and browser language. This approach:
- Works across browsers and devices
- Doesn't require cookie consent
- Is privacy-friendly (no personal data is stored — only the hash)
Note: Visitors on the same network with identical browser configurations may be counted as one unique visitor. This is a known trade-off for cookie-free tracking.