Campaigns

What Is a Campaign?

A campaign is a tag you assign to one or more shortened links. For example, if you're running a summer promotion, you might create links for Instagram, Facebook, and email — all tagged with the campaign name "summer-2026."

This lets you answer questions like:

• Which platform drove the most clicks for this promotion?
• How did my summer campaign compare to my winter one?
• Which listing gets the most engagement from social media?

Step-by-Step: Create a Campaign Link

1. Click Link Shortener in the sidebar
2. In the Destination URL field, paste the URL you want to track
3. In the Campaign (optional) field, type your campaign name (e.g., "summer-promo"). Autocomplete suggestions appear based on existing campaigns.
4. Optionally expand Advanced Options and use the UTM Tagging block to set custom UTM source, medium, and other fields
5. Click Shorten URL

The campaign tag is attached to the link and appears in all reporting.

Tip: Use consistent naming conventions. For example: season-year (summer-2026), platform-purpose (ig-listing-push), or event-name (memorial-day-sale).

Viewing Campaign Performance

1. In the sidebar, click Reports to expand the menu
2. Click Marketing, then scroll to the Top Campaigns section (requires Weekend Host or higher — a feature-gate upsell appears if unavailable)

For a deeper guide to the analytics page itself — what each column means, how to compare campaigns, and what to look for — see the Marketing insight article.

You can also see campaign data on the Marketing report's Top Links section. Links with the same campaign tag are grouped together showing:

• Total clicks — Combined clicks for all links in the campaign
• Unique visitors — Deduplicated across the campaign
• Click breakdown — Per-link performance within the campaign
• QR vs. direct — Channel split for the campaign

UTM Parameters

UTM parameters are only added if you manually fill the UTM Tagging fields in Advanced Options. When you do, your campaign data flows into Google Analytics, giving you a unified view across both platforms.

Campaign Best Practices

1. One campaign per promotion — Create a new campaign for each distinct marketing push
2. Multiple links per campaign — Create separate links for each platform or channel
3. Consistent naming — Use a convention you'll remember when reviewing reports later
4. Add notes — Use the Notes field when creating each link to record its specific purpose within the campaign